Prior to that, he was a partner at agency Faro, where he led marketing and strategy consultancy projects for a wide array of industries across LATAM and Europe partner at agency Nomades global marketing manager at Heineken and a group marketing manager at Danone.

Strategy director Vicente Cortina, who joins CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first hard seltzer in LATAM.

Since joining CPB from Activision Blizzard at the beginning of the year, Calleja has worked side-by-side with Skubic to aggressively recruit a wide range of fresh and innovative voices and perspectives that will amplify the agencyвЂ™s vigorous reinvention. At the same time, the agency continues to strengthen its creative and strategic ranks.

These new appointments together with the arrival of Malina represent a reinvention of CPBвЂ™s leadership. As head of creative diversity, a position he will hold in addition to his duties as creative director, Pierce will work to instill diverse thought and voices into recruiting, agency culture, creative output and the production process. Pierce has been a creative director at CPB for the last five years leading a variety of brands, including Vrbo, INFINITI, 1800 Tequila and Goose Island Beer Co.

Most recently, she was head of production at Battery in Los Angeles where she worked on Netflix, Activision, Royal Bank of Canada and the NBAвЂ™s L.A. She went on to serve as head of production at 72andSunny Amsterdam where she started the agencyвЂ™s in-house editorial and film studio and oversaw production projects for Google, OвЂ™Neil and Smirnoff. After beginning her career at TBWA/Chiat/Day/LA, Tarris worked as group executive producer at 72andSunny in Los Angeles on K-Swiss, Activision, Nike, Target, TotinoвЂ™s, LA24, Tillamook and Starbucks. Tarris, who joins as head of production, is best known for her work on SamsungвЂ™s famous вЂњFanboysвЂќ campaign at 72andSunny, which included the brandвЂ™s first-ever Super Bowl spot. Over the years, she has worked with and led strategy for brands across every sector, including Google Fiber, Capital One, Munich Re, Audible, Mercedes Benz, Coca-Cola, Heineken, Microsoft, LeviвЂ™s and Dr Martens Global. Working with clients like Walmart, Verizon, American Express, SAP, Coca-Cola, Mondelez, United Airlines and Patron, Baehr guided brands to create meaningful experiences across every touchpoint. They come aboard a lead team that also includes: recently hired chief creative officer Jorge Calleja managing director and 18-year CPB veteran Ryan Skubic and Jacqueline Redmond who was recently promoted to director of account management.Д«aehr, joining as CSO, most recently served as Momentum WorldwideвЂ™s SVP director of strategy where she oversaw strategic development across North America and co-led the Esports/gaming practice. Additionally, the agency has established a unique role, head of creative diversity, to be filled by longtime CPB creative director Jason Pierce. Abbie Baehr will join the agency as chief strategy officer and Danielle Tarris has been named head of production. leadership following last weekвЂ™s announcement that Marianne Malina was hired as global CEO.

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